Beats by Dr. Dre has launched the latest installment of its global “Above The Noise” campaign featuring Nigeria’s first bobsled team. Starring Seun Adigun, Ngozi Onwumere and Akuoma Omeoga, the piece highlights how the athletes are making history and performing at the highest echelon with a determined and masterful focus.
The digital short combines footage of the team’s races alongside shots of their intense preparation in Nigeria, showcasing their unwavering drive and ability to stay above the chaos, fears and other “noise” in order to succeed. The spot also shares how the women have pushed themselves and each other constantly to traverse new territory for themselves, for Nigeria and for Africa.
G-Eazy and Zoe Nash’s “The Beautiful & Damned” further captures this sentiment as the campaign’s track.
This digital short was launched alongside Beats by Dre’s winter sports film starring Shaun White (US), Lindsey Vonn (US), Jamie Anderson (US), Kevin Rolland (France), Ayumu Hirano (Japan) and Sui Wenjing and Han Cong (China).